BEATING YESTERDAY - EVERY DAY
2021
In 2021, co-founders Johan Mauritzson and Lukas Ostermann, both
former employees of Lansdowne Yonkers FC in New York, experienced firsthand the challenges of managing uniforms. Long turnaround times, incomplete orders, poor customer service, generic designs, and a lack of club fundraising opportunities highlighted the need for change. Determined to create a better experience for soccer clubs, their members, and coaches, they set out to redefine how teamwear is delivered and designed.
2022
Leaving their full-time roles behind, Johan and Lukas relocated to
Florida to establish New Gen Sports Group LLC. Driven by their vision
to revolutionize teamwear, they quickly gained the trust of 7 initial
partner clubs, who joined their journey and became the first to order
uniforms through the newly launched online store.
2023
By optimizing their supply chain and elevating their product
offerings, New Gen Sports successfully partnered with 70 additional
clubs for the 2022 season, marking a significant milestone in their
growth. Positive feedback from directors, parents, and players
affirmed that this was just the start of an exciting journey ahead.
2024
By expanding their team with passionate, like-minded young
professionals, and continuously improving product quality while
strengthening supplier relationships, New Gen Sports added another
250 soccer clubs to their partner network. Reflecting on 2024, New
Gen Sports achieved an average delivery time of just 13 days and
ensured exceptional service, responding to all customer support
inquiries within 24 hours.
2025
In January 2025, New Gen Sports Group rebranded as ARETYN,
embracing a bold new identity with a clear vision: to be radically
premium in every aspect, from product quality to customer support.
With the introduction of 150 new items and the development of the
most advanced team store solution, ARETYN set out to deliver the
ultimate all-around teamwear experience for U.S. soccer, redefining
excellence in the industry.